Ohio State University May Name Its Hospital Emergency Room ‘Abercrombie & Fitch’

The Ohio State Board of Trustees is to vote Friday on a proposal to create the Abercrombie & Fitch Emergency Department, which will be twice the size of the department now housed at OSU’s Wexner Medical Center when it opens in 2014.

The name is a nod to the more than $10 million the New Albany-based company has given the medical center in recent years, said Bob Mackle, a medical center spokesman, and for helping to create the Abercrombie & Fitch Chair in Inflammatory Bowel Disease faculty position.”

“As a nonprofit health system, we value and recognize the benefits of philanthropic support to our endeavors to improve health care in our community,” Mackle wrote in a statement.

The new emergency department is part of a $1.1 billion expansion of the medical center, including a new cancer hospital and research institute.

Think about that for a second: The “Abercrombie & Fitch Chair in Inflammatory Bowel Disease” already exists, which is amusing because it perfectly describes the stomach-churning nausea I experience everytime I walk past an Abercrombie & Fitch store and get my olfactory-system bombed by the most disgusting cheap cologne in human history. Soon there will be an Abercrombie & Fitch ER that I can go to to get my stomach pumped. It's the douchebag circle of life.

People are understandably upset about this, since Abercrombie & Fitch CEO Mike Jeffries has made some pretty controversial statements about not likeing fat women. Couldn't Ohio State get it's marching band to just spell out “Douche” on the field during half-time at the Ohio Stadium or something? Wouldn't that be enough of a tribute to keep the cash flowing from Abercrombie's corporate wallet? 

If this happens, the world has carte blanche to make fun of Ohio State's douchiness for a long time. 

Brandon Wenerd is BroBible's publisher, helping start this site in 2009. He lives in Los Angeles and likes writing about music and culture. His podcast is called the Mostly Occasionally Show, featuring interviews with artists and athletes, along with a behind-the-scenes view of BroBible. Read more of his work at brandonwenerd.com. Email: brandon@brobible.com