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High Noon and Celsius have become incredibly popular options for people hoping to catch two significantly different forms of a buzz. However, a mix-up has sparked a recall after hard seltzer managed to make its way into some cans where the energy drink was supposed to end up.
It’s hard to believe it’s been six years since The Summer of Hard Seltzer turned the alcohol industry on its head in 2019. The sudden demand for that particular beverage sparked an arms race as brands scrambled to get a piece of the pie—including E & J Gallo Winery, the producer best known for cheap vino like André and Carlo Rossi but found itself with a hit on its hands after debuting Hard Noon that year.
High Noon set itself apart from a very crowded pack by harnessing vodka as a base as opposed to the malt liquor most hard seltzer companies were relying on at the time. That approach (combined with some exhaustive marketing efforts) helped it become the highest-selling spirits brand in the United States two years in a row while giving hard seltzer OGs like White Claw and Truly a run for their money.
Another brand also experienced a fairly meteoric rise over a similar span in the form of Celsius, the energy drink that has exploded in popularity while emerging as a very worthy challenger to the likes of Red Bull and Monster.
It goes without saying that the effects of downing a can of Celsius are markedly different than the ones you’ll deal with after drinking High Noon, and the company behind the latter is understandably scrambling to address an error that led to a very unfortunate mix-up.
High Noon is recalling cans labeled as Celsius that actually contain hard seltzer
According to a release issued by the FDA on Wednesday, High Noon recently discovered cans marked as Celsius were filled with its vodka soda and included in some 12-can variety packs that were ultimately distributed to retailers in Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin earlier this month.
The recall that was subsequently issued applies to High Noon “Beach Packs” that contain peach, lemon, kiwi, and raspberry versions of the product. However, some of them ended up with cans of Celsius Astro Vibes (specifically the “Sparkling Blue Razz” flavor) inside—although those cans contain booze as opposed to the energy drink that’s advertised on the front.
This thankfully isn’t the kind of situation where someone could randomly grab a can of Celsius off the shelf only to end up consuming alcohol, and it seems most people would realize something was amiss when they opened up a 12-pack of High Noon only to spot Celsius in the mix (the recall specifically applies to cans and packages featuring a few specific lot codes mentioned in the FDA release linked above).
It’s not clear how the mix-up occurred in the first place, but BroBible has reached out to a High Noon representative for comment via email. This post will be updated if they are able to provide additional information.