Kellogg's Is Combining Frosted Flakes And Froot Loops Into One Box, Upsetting Cereal Purists

Kellogg's

Mere weeks after revealing they are changing the look of Toucan Sam (and not for the better in many folks’ opinions), cereal juggernaut Kellogg’s reveals they are putting Froot Loops and Frosted Flakes into the same box.

And by “in the same box,” I mean Kellogg’s is mixing the two classic cereals together into a limited-edition cereal line called “Mashups.”

“Kellogg’s is always looking to innovate and deliver new experiences that our cereal fans desire,” said Erin Storm, marketing director of Kellogg All Family Cereal. “As almost half of cereal lovers mix cereals together, we wanted to make this two-in-one breakfast experience even easier. With Kellogg’s Mashups Cereal, families have a convenient way to enjoy a delicious mix of Kellogg’s Frosted Flakes and Froot Loops all in one box.”

Is this true, people? Are you out there just combining your cereals willy nilly with complete disregard for human life? And don’t even get me started on Kellogg’s Jumbo Snax.

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“In the cereal category, the sugary stuff is actually what’s selling now,” John Baumgartner, an analyst at Wells Fargo, told Adweek in January. “Cereal’s one of the categories where people are splurging a bit more in terms of indulgence.”

Is combining your Froot Loops with your Frosted Flakes really considered an “indulgence” these days? I am so confused.

Let’s see what some other people think of this new Kellogg’s concoction.