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There is apparently only one person who can save Cracker Barrel following their logo redesign: Sydney Sweeney. In recent days, suggestions that Sweeney should be a new brand ambassador for the home cooking restaurant chain have gone viral.
The Cracker Barrel redesign saw the company remove the old man sitting in a chair and leaning on a barrel from their logo. As a result, the company lost almost $100 million in value following a stock plunge.
The Cracker Barrel logo redesign occupies the same online brainrot space as the Sydney Sweeney American Eagle ads, unsurprisingly leading to a connection being drawn between the two, with some calling for Sweeney to be the company’s new logo.
Calls for Sydney Sweeney to become the new Cracker Barrel logo go viral
There’s only one person on the planet that can save Cracker Barrel pic.twitter.com/IXSRlOCtdl
— greg (@greg16676935420) August 21, 2025
Replace the old man in the Cracker Barrel logo with Sydney Sweeney. Problem solved.
— David Marcus (@BlueBoxDave) August 21, 2025
Cracker Barrel has since said in a statement that the man portrayed in the logo, “Uncle Herschel,” will remain “front and center in our restaurants and on our menu.”
“Our values haven’t changed, and the heart and soul of Cracker Barrel haven’t changed,” the company said following the backlash.
Cracker Barrel was first founded in Lebanon, Tennessee in September 1969. Its menu is based on traditional Southern cuisine, while its interior is designed to look like an old fashioned country/general store — which is also serves as.
As of 2024, there were 658 Cracker Barrel locations nationwide and had a revenue of $3.47 billion.
Sweeney has had a pair of movies release this month. Americana, which hit theaters on August 15, bombed at the box office during its debut weekend, making just $500,000 from 1,100 theaters.
This weekend, her new movie Eden, which she stars in alongside Ana de Armas, Vanessa Kirby and Jude Law, hits theaters today, Friday, August 22.