Jeremy Piven Is Doing Press For The ‘Entourage’ Movie As Ari Gold

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Remember Barney Stinson’s book, The Bro Code? Ari Gold, another fictional character, has a “published” a book, The Gold Standard: Rules to Rule By. Ari Gold is a character played by the actor Jeremy Piven, of course, but that’s not stopping Piven from doing his press responsibilities as Ari Gold himself.  Life imitates art, art imitates life. How meta.

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This morning “Ari” was on The Today Show to discuss The Gold Standard. He drops a really weird story about Charlie Sheen that will leave your head spinning about what is real and what isn’t.

[H/T: Uproxx]

Brandon Wenerd is BroBible's publisher, helping start this site in 2009. He lives in Los Angeles and likes writing about music and culture. His podcast is called the Mostly Occasionally Show, featuring interviews with artists and athletes, along with a behind-the-scenes view of BroBible. Read more of his work at brandonwenerd.com. Email: brandon@brobible.com