Chevrolet Created A 2018 Traverse SUP Concept Just For Paddleboarders

Chevy


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Last week we showed your Chevy’s 2018 “all-black everything” Colorado ZR2, Midnight and Dusk Editions. The handsome new ZR2 rolled out just in time for SEMA, the auto industry’s annual aftermarket trade show in Vegas.

Yesterday, in Malibu, Chevy’s announced another new SEMA exclusive: A 2018 Traverse SUP concept, a redesigned crossover tricked out just for paddleboarders.  In addition to three rows of seating inside the cab, the 2018 Traverse concept is upfitted with a stand up paddleboard carrier by Thule®, along with a blue Riviera Paddlesurf paddleboard. It perfectly matches the vehicle’s two-tone, Pacific blue/chrome hues.

All things considered, it aspires to be the ultimate surf SUV: A 3.6-liter V-6 engine comes standard, along with 20-inch aluminum wheels in black. There’s plenty of *ump* to roll across the beach.

CONCEPT FEATURES

-Stand Up Paddleboard Carrier by Thule®*
-Blue Wave bodyside graphics and yellow stripes
-Dark Gray fascias, rockers and wheel opening trim
-Gloss Black bodyside molding
-Glass black foglamp bezels
-Riviera stand up paddleboard and paddle
-Tinted windows

CHEVROLET ACCESSORIES

-20-inch aluminum wheels in black with black lug nuts
-Black grille insert
-Black Chevrolet bowtie emblems
-Assist steps
-Trailer hitch kit
-All-weather floor liners in black
-Illuminated front door sill plates
-Integrated cargo liner in black
-Traverse-embroidered headrests

The 2018 Traverse SUP concept will be on display at SEMA from October 31 – November 3rd.

Brandon Wenerd is BroBible's publisher, helping start this site in 2009. He lives in Los Angeles and likes writing about music and culture. His podcast is called the Mostly Occasionally Show, featuring interviews with artists and athletes, along with a behind-the-scenes view of BroBible. Read more of his work at brandonwenerd.com. Email: brandon@brobible.com