COOFANDY Menswear Teams Up With NASCAR's Christopher Bell to Bring the Freshest ‘Fits to Martinsville

COOFANDY at Martinsville NASCAR with Christopher Bell #20 car October 2025

via COOFANDY / Joe Gibbs Racing

“Oh sh*t… Martinsville is a real special place,” a buddy in the NASCAR world texted me. “You can feel its history even with your eyes closed. It’s probably my favorite track that I’ve been to.”

He sent that when I told him I was heading to the playoff race, running with the team for one of the most exciting new collabs of the season: affordable menswear brand COOFANDY and Christopher Bell’s #20 car.

He knows his stuff, and he wasn’t wrong. There are tracks, and then there is Martinsville.

The $2 Hot Dog and the 500-Lap Fight

Like the other giants on NASCAR’s “Mt. Rushmore,” Martinsville is both a place and an idea. But it’s a different kind of legend. It’s not a 200-MPH cathedral of speed like Daytona or Talladega. It’s not the unique, wall-kissing challenge of Darlington, ‘The Lady in Black.’ And it’s not the high-banked, concrete bowl of chaos that is Bristol.

No, no. Martinsville is something else. It’s a 0.526-mile “paperclip.” It’s a bullring. It’s the smell of brake dust and burning rubber, the sound of tempers flaring over the radio, and the taste of that famous, bright-red hot dog—buried under mustard, chili, and slaw—that still, somehow, only costs two bucks. And it’s freakin delicious, too. So delicious that one crew member on the in-race broadcast gloated about eating over 10 of them over the course of the weekend. Decked out in a $38 COOFANDY light jacket myself on this crisp late October Sunday, I had to try it:

@brandonwenerd

First time at Martinsville for NASCAR with and I had to try the world famous Martinsville hot dog 🌭

♬ original sound – Brandon Wenerd

Martinsville is where NASCAR legends are forged in steel and sheet metal. It’s where Richard Petty won a staggering 15 times and where Jeff Gordon cemented his legacy. But it’s not just a museum of history; it’s the final, brutal 500-lap hurdle before the NASCAR championship race. Therefore, Martinsville is a place where playoff dreams are either locked in or shattered against the wall.

You don’t just win at Martinsville as much as you survive it. You earn the right to take home that iconic Grandfather Clock trophy, which Christopher Bell, who has one of them from winning in 2022, called “one of the most iconic trophies in our sport.”

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Bold, Affordable Style For Race Fans

Into this absolute pressure cooker of NASCAR tradition stepped COOFANDY, a modern disruptor in affordable men’s fashion.

And while we’ve been cheering on Christopher Bell in the No. 20 COOFANDY car, his run during the 2025 fall playoffs perfectly captured this spirit. This wasn’t just a logo on a hood at another race; it was a full-scale style immersion in the sport’s most intimate battlefield. Forget “taking over”—COOFANDY and Joe Gibbs Racing showed how a modern brand like COOFANDY can honor an old-school track with a talented race car driver like Christopher Bell, in a heated playoff battle.

“You win with people…” NFL coaching legend-turned-NASCAR team owner Joe Gibbs told the COOFANDY team and select media members before the race. It was a personal highlight of the trip for me to ask him a question.

@brandonwenerd

My late grandfather was a huge Redskins fan and a former college football player. I’m an Eagles fan (Go Birds), but I was only six when his team won the Super Bowl in 1992, and I vividly remember watching those Bills-Skins games with the family. Yesterday at Martinsville, at the race for a program with an advertiser of ours at BroBible, Joe Gibbs held up that very ’92 ring. I got to ask him a question about his life in football and racing. Pretty surreal. I hope I did my grandfather proud on it. I miss him a lot this time of year.

♬ original sound – Brandon Wenerd

The “deep integration” was the real story. In a place known for its grit, the No. 20 team brought the style. You saw Christopher Bell rocking COOFANDY apparel during his press availability, looking relaxed and confident before climbing into the hornet’s nest. You saw the COOFANDY cheerleaders:

The pit crew was decked out in bright orange team-branded COOFANDY firesuits that looked as high-performance as the car itself.

“I’m honored and proud to get a new partner in the sport,” Bell told a select group before the race. “There are a lot of people on my side of the industry that have never heard of COOFANDY before. So I can promise you that the partnership is working. Our bus driver wore COOFANDY and was excited about it. And we’re getting the name out there to new people, and I think measuring success means more sales! More COOFANDY gear around the race track. It’s already been a huge success!”

This is what modern partnerships look like. It’s a genuine connection between the driver’s lifestyle and the brand’s identity. And that playoff weekend, the partnership was tested under a NASCAR pressure cooker.

The race delivered the classic Martinsville beat-down everyone expects. It’s a place where drivers like William Byron have to deliver dominant, must-win performances, outdueling champions like Ryan Blaney just to lock in a shot at the title.

For Christopher Bell, the night was a perfect example of this drama. It became a head-to-head brawl against rival Kyle Larson for that final, coveted championship spot. Bell fought hard in his No. 20 COOFANDY machine, bringing home a solid 7th-place finish. But in a heartbreaking twist that only Martinsville can deliver, Larson’s 5th-place finish was just enough to “cover” Bell, bumping him from the hunt at the last possible moment.

It was a special race, and a poignant snapshot of Bell’s incredible fall surge.. That’s the drama of Martinsville.

It was a special race, and a poignant snapshot of Bell’s incredible fall surge. That’s the drama of Martinsville. COOFANDY was there for all of it—not just for a potential victory lap, but embracing the fight itself.

It’s easy to romanticize these places. When you think about NASCAR’s place in American sports culture, it’s a lot like that old saying: “How can you not be romantic about baseball?” The same is true for American motorsports. You don’t have to be a lifelong “NASCAR person” to stand inside one of these modern-day thunderdomes—whether it’s the high banks of Daytona or the asphalt straights and concrete corners of Martinsville—and feel the history. You feel it in the roar that shakes your chest and the electricity from the crowd. It’s a connection to something raw and real.

It was a statement: the right fit matters, whether you’re battling for a spot in the championship or just battling traffic on your morning commute.

Get the COOFANDY x Christopher Bell Look

While you might not be trading paint at 100 MPH into Turn 3, you can still capture the style that owned the weekend. Check out some of the top picks from the COOFANDY collection, inspired by the JGR team’s trackside ‘fits.