This Epic ‘Save The Bros’ Protein Shake Commercial Will Make You Think About Gettin’ Swole

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Ah. Another advertising campaign attempting to cash in on the Bros — our bread and butter around here — by making fun of them and marginalizing them with jokes about Axe Body Spray and the Jersey Shore. Luckily, we have enough of a sense of humor around here that we actually enjoyed this video from Organic Valley. The food co-op’s “Save the bros” campaign is trying to get Bros to stop “chugging toxic chemical junk found” found in “their favorite food source: protein shakes.” Instead, drink their product when you’re bulking up while getting swole: Organic Fuel, a bro-tein shake made from all natural, wholesome organic ingredients.

Yum. Go big or go home. And Save The Bros.

Brandon Wenerd is BroBible's publisher, helping start this site in 2009. He lives in Los Angeles and likes writing about music and culture. His podcast is called the Mostly Occasionally Show, featuring interviews with artists and athletes, along with a behind-the-scenes view of BroBible. Read more of his work at brandonwenerd.com. Email: brandon@brobible.com