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UFC CEO Dana White is teaming up with Anheuser-Busch to launch a new energy drink. For the past year, White has partnered with several companies, including META/Facebook, as his profile has grown to astronomical levels.
This week, White, Anheuser-Busch, and St. Louis-based fitness brand 1st Phorm joined forces to announce a new zero-sugar energy drink targeted for athletes.
“With the launch of Phorm Energy, we’re bringing together two American companies based in St. Louis and Dana White — all united by a powerful commitment to brand-building, quality, innovation and meeting the evolving needs of consumers,”
Phorm Energy has already launched nationally and will be available in four flavors.
“In a world driven by ambition and tenacity, Phorm Energy emerges as more than just an energy drink—it’s a powerful partner for those committed to unlocking their full potential. Launched nationally today, Phorm Energy celebrates and supports those who embrace grit, discipline, and resilience in their everyday lives.”
“Available in four varieties – Screamin’ Freedom, Blue Blitz, Orange Fury, and Grape Smash, Phorm Energy boasts natural flavors, natural caffeine from green tea, electrolytes for hydration, and a blend of ingredients aimed at supporting mental focus. From St. Louis’ neighborhood roots to today’s nationwide rollout: at Phorm Energy, We Do the Work together. ”