Don Julio X Popeyes Super Bowl New Orleans Collab Has People Shook

Popeyes


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Don Julio Tequila and Popeyes may have the most interesting New Orleans collab for Super Bowl week. This week, the two brands announced they were joining forces to release an exclusive Championship Lineup menu, which will only be available in six select restaurants for customers 21+.

Via Popeyes.com

The menu combines the rich heritage of Popeyes’ Louisiana-style cooking with the bold flavors of Tequila Don Julio Reposado – a tribute to craftsmanship and iconic celebrations.

The headliner is the new Popeyes x Tequila Don Julio Reposado Flavored Concha Chicken Sandwich, a chicken breast fillet marinated in reposado tequila then fried in Popeyes crunchy buttermilk breading, topped with a tequila lime slaw, spicy spread, a barrel cured pickle, and sandwiched between a sweet and buttery concha roll – a beloved Mexican pastry. The sandwich is a true fusion of flavors between the savory crunch of Popeyes chicken balanced by the sweetness of the concha roll and the subtle kick of reposado tequila’s signature agave notes. Additional items featured on the menu include Popeyes x Tequila Don Julio Reposado Flavored Louisiana Garlic 3-Piece Wings with a specialty sauce and a Spicy Strawberry Hibiscus Flavored Lemonade Mocktail.

The Championship Lineup menu will be available in select cities on January 31st and will move to New Orleans for Super Bowl weekend.

Someone on social media already got to try the collab.

Jorge Alonso BroBible avatar
Jorge Alonso is a BroBible Sports Editor who has been covering the NBA, NFL, and MLB professionally for over 10 years, specializing in digital media. He isa Miami native and lifelong Heat fan.