© David Gonzales-Imagn Images
Fans are not happy with LeBron James.
On Monday, LeBron teased that he was making a “second decision,” which many believed would be his retirement announcement.
The decision of all decisions. October 7th. 12pm EST. 🫡👑 #TheSecondDecision pic.twitter.com/1uop8sIU25
— LeBron James (@KingJames) October 6, 2025
LeBron’s mysterious announcement caused a frenzy among NBA fans, and ticket prices for Lakers games immediately skyrocketed, according to Stubhub.
Via a StubHub spokesperson
We’re seeing a large increase in demand for Lakers’ games since the announcement. Sales increased by 20x for Lakers games in the hour after the announcement This is largely due to sales for the Lakers’ final home game against the Utah Jazz on 4/13; we’re also seeing a spike for their home opener against the Golden State Warriors on 10/22. Price of average tickets sold when up by 2x in the hour following announcement ($250 –> $500).
On Tuesday, LeBron revealed that his “decision” announcement was actually an ad for Hennessy.
The Decision has been made. Cheers to year 23.@KingJames #HennessyxLeBron #TheSecondDecision #HennessyVSOP pic.twitter.com/WnXMZTiEPS
— Hennessy (@Hennessy) October 7, 2025
Fans ripped into LeBron on social media for teasing his retirement for a marketing ad.
“This was super lame from LeBron, and we can all be allowed to say that,” commented a fan on X.
“I’m not joking when I say this ‘decision’ debacle seriously puts his goat status in jeopardy,” said another fan.
Others mocked fans who bought into LeBron’s misdirection.
Imagine spending thousands of dollars on tickets yesterday thinking LeBron was gonna retire, and then he announces that his decision is choosing Hennessy. pic.twitter.com/qvM6IDbeQa
— DJ Heat (@DJHeatDC) October 7, 2025
LeBron’s Hennessy ad garnered over 7 million views on X within an hour of its posting, which means the brand is likely pleased with the publicity they’re receiving.