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NIL has completely changed the landscape of college sports. Football players, in particular, are reaping the benefits of a wide-open market that has few constraints.
One former Florida Atlantic football player showed just how lucrative the payment system can be for those that play their cards right. Josh Moore made more than you’d expect given his status on a Group of 5 roster.
Moore was a reserve player that began his career at UCLA. After one season, he transferred closer to home to suit up for the Owls in Boca Raton.
While he was a contributor both on defense and special teams, he was never in the starring role. Moore often found himself No. 2 or 3 on the depth chart. It didn’t prevent him from financial success.
Off the field, Josh Moore is a content machine. He was named the 2024 Athlete Creator of the Year. He boasts more than 300k followers on TikTok and another 376k on Instagram.
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He makes a living (literally) off of his football videos through major brand deals. He’s also been using his online fame to educate the future.
Moore has a TikTok series called “Football and Finance” where he breaks down notable NIL happenings in the world of college sports. He also details his own past experiences as a player and content creator.
How much do college football players make in NIL?
Moore provided his personal income from 2024 while at FAU. Keep in mind that this is a player that logged just 11 career tackles as a reserve. The numbers might shock you!
@joshsmoore Mentally preparing for all the pocketwatchers💪🏾 #nil #fyp #foryou #finance #viral #collegefootball ♬ original sound – Josh moore
A breakdown:
January: $1,584.06
February: $4,119
March: $3,256.45
April: $3,256
May: $5,430.97
June: $4,470.94
July: $4,986.92
Here’s where things go crazy. Moore hired an agent ahead of August. He saw an immediate impact on his bottom line.
August: $15,421.35
September: $6,480
October: $18,260.48
November: $13,426.66
December: $28,497.41
Total yearly earnings – $107,990.04. Not bad for a backup! And it’s all a credit to Josh Moore.
He notes that these payments were not simply given to him through a football team collective. He earned them through partnerships with major companies, including Nike, DoorDash, and Meta.
Moore created his own personal brand and popularity through social media. He then leveraged his fame into brand deals with some of sports’ biggest names. The former college football player showed the power of NIL when done right.