Nebraska will serve beer and other alcoholic beverages for the first time ever at Memorial Stadium during the 2025 college football season. Will the Cornhuskers be prepared?
Athletic director Troy Dannen issued a challenge to his fanbase prior to the season-opener.
However, he did not realize what he was doing when he made this initial promise to thirsty college football fans in Lincoln. It was supposed to be a guarantee that they would not run out of cold ones.
Nebraska is finally selling beer.
I am not entirely sure as to why it took so long but the University of Nebraska Board of Regents finally approved alcohol sales at all sporting venues in the NU system last October. Men’s and women’s basketball, baseball and softball already did.
The Huskers also sold alcohol at a Garth Brooks concert and during a sold-out volleyball match at Memorial Stadium in the past on temporary approval from the university. Football did not.
Thus, the open preseason scrimmage served as the first college football event with booze last month. The official craft beer of Nebraska athletics was announced not too long thereafter.
Alcohol sales will continue for every home game in 2025. That begins with Akron on Saturday, Sept. 6.
How much beer will be sold at college football games in Lincoln?
According to the university, Nebraska will have 121,000 cold tall boy beers ready for sale at Memorial Stadium on each and every game day. Athletic director Troy Dannen insists that will be enough.
He promises not to run out of beer.
Nebraska AD Troy Dannen on @HuskersRadio: “Trust, we will not run out of beer.” 🌽🏈🍺 pic.twitter.com/IzX9hHnE0I
— Robin Washut (@RobinWashut) August 26, 2025
Of course, Huskers fans took it more as a challenge than a guarantee. They are ready to drink him dry and I think they can do it. Lets do some math.
Memorial Stadium holds a capacity of 85,458 fans.
8,500 are students, most of whom are underage. That leaves 77,000.
Lets then assume 80% of those fans are adults of drinking range. Lets assume only 60% of adults will drink. That leaves ~37,000 fans who are going to drink at least one alcoholic beverage at the game.
If we divide 121,000 beers by 37,000, we need each of those fans to drink 3.27 beers before alcohol sales are cut off at the end of the third quarter. One during pregame. One per quarter. Seems doable.
Mind you, I do not know if the 121,000 tall boy number applies only to beer or if that includes hard seltzer, etc. If it does include non-beer tall boys, it will be much easier to drink all of the beer. If it does not, it will become harder to drink all of the beer because some people will drink seltzers.
Either way, I think Nebraska fans can do it if they want it bad enough. Challenge accepted.