Nike
Nike has finally unveiled their new “Rivalries” uniforms, and they’re getting a lot of buzz on social media.
On Thursday, Nike released the first iteration of its new “Rivalries” uniforms, which will be worn by eight teams this season during division rivalry games.
The first cohort of NFL Rivalries clubs, from the AFC East and NFC West, will debut their new Rivalries uniforms designed by Nike during a single upcoming home game against a division rival. The designs are rooted extensively in the legacies and inspirations true to each team, serving as an authentic, competitive expression of community pride while allowing athletes and fans to connect like never before
After their on-field debut, the Rivalries uniforms will be included in their team’s uniform lineup for three years, in addition to existing alternate uniforms. Additional Rivalries uniforms will debut during the 2026, 2027 and 2028 seasons.
When your rival is at the door, who will you become?
This is NFL Nike Rivalries.
Show them who you are. pic.twitter.com/gnMFY8H8tI— Nike (@Nike) August 28, 2025
All eight uniform designs for this season are out, and we’re going to rank them.
8.) New England Patriots “Nor’Easter”
The Nor’easter is here.
Introducing the Patriots 𝙉𝙁𝙇 𝙉𝙞𝙠𝙚 𝙍𝙞𝙫𝙖𝙡𝙧𝙞𝙚𝙨 uniform. pic.twitter.com/gQw1P1px3I
— New England Patriots (@Patriots) August 28, 2025
7.) Seattle Seahawks “High-Decibel Zone”
The details speak volumes. pic.twitter.com/ZUWzVh5Ph9
— Seattle Seahawks (@Seahawks) August 28, 2025
6.) LA Rams “Midnight Mode”
Spectacular. Give me 14 of em. pic.twitter.com/OFgKko6DGl
— Los Angeles Rams (@RamsNFL) August 28, 2025
5,) San Francisco 49ers “For the Faithful”
Alright #49ers fans, what do you think of the “rivalry jersey”? pic.twitter.com/erreEjOyJu
— Damon Bruce (@DamonBruce) August 28, 2025
4.) Arizona Cardinals “Built to Last”
go crazy 😮💨 pic.twitter.com/LxUiHLbvgq
— Arizona Cardinals (@AZCardinals) August 28, 2025
3.) Miami Dolphins “Dark Waters”
These go hard. 😤 pic.twitter.com/C1SQwuMrrw
— Miami Dolphins (@MiamiDolphins) August 28, 2025
2.) NY Jets ‘Gotham City Football’
Adding to the wardrobe pic.twitter.com/v6CaWuHoFf
— New York Jets (@nyjets) August 28, 2025
1.) Buffalo Bills ‘Cold Front’
Bills will debut their “Cold Front” uniforms on October 5 vs. the Patriots. pic.twitter.com/rHnVE6LRHO
— Adam Schefter (@AdamSchefter) August 28, 2025
Rivalries jerseys and apparel will be available September 10 at nike.com, NFLshop.com, fanatics.com
Here’s the 2025 Rivalries game schedule:
Arizona Cardinals: September 25 vs. Seattle Seahawks
Buffalo Bills: October 5 vs. New England Patriots
Los Angeles Rams: November 16 vs. Seattle Seahawks
Miami Dolphins: September 29 vs. New York Jets
New England Patriots: November 13 vs. New York Jets
New York Jets: December 7 vs. Miami Dolphins
San Francisco 49ers: January 4, 2026 vs. Seattle Seahawks
Seattle Seahawks: December 18 vs. Los Angeles Rams