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Last year, Taylor Swift took the NFL world by storm when she first starting showing up to watch boyfriend Travis Kelce’s games. Broadcasts, especially in the first few broadcasts after she started attending games, would show her on television pretty often, delighting some fans and infuriating others.
The world’s biggest music star was back at Arrowhead Stadium on Saturday for Kansas City’s AFC Divisional Round game against the Houston Texans. Despite millions tuning in to get a glimpse of Taylor Swift, ESPN did not spend much time at all showing her in her box.
Swift showed up with her mom, dad, and brother in tow, and former Iowa and current Indiana Fever superstar Caitlin Clark joined Swift and Travis Kelce’s family in the Kelce suite at the stadium. Plenty of videos from fans near the box were shared on social media.
🚨| Taylor celebrating the chiefs win!
— Taylor Swift Updates (@TSUpdating) January 19, 2025
🏈| Everyone should be manifesting Travis touchdowns because seeing her this happy is everything! pic.twitter.com/qI4diYP9Bi
— Taylor Swift Updates 🩶 (@swifferupdates) January 19, 2025
But, the actual broadcast didn’t spend much time at all focusing on the Kelce box to get a glimpse of Taylor Swift.
This chart from Reddit user r/JPAnalyst shows just how little they showed Taylor Swift.
Did this stop people on social media from complaining about her being shown at all? No, certainly not. But, clearly, she isn’t really making much of an impact on the broadcast at all.
Expect Taylor Swift to be once again in Arrowhead Stadium for next Sunday’s AFC Championship Game against the winner of the Baltimore Ravens and Buffalo Bills.